Linkedin – Products overview

Intro

Over the past 9 years since its inception, Linkedin has emerged as a strong player in the online professional networking market. Its nearest competitors in the same market but farthest in terms of number of users are Viadeo and XING with a combined user base of 51 million users with Viadeo coming in second with 40 million and XING with 11 million user respectively. The total is roughly one-third of the current number of users boasted by Linkedin. According to TechCrunch – the professional networking giant is adding two members every second. That is approximately 3600 members by the time I finish writing this article.

Having 135 million members and counting, puts Linkedin in a very good position when it comes to using all that user data and offering products and services to its freemium, and premium users and its corporate clients such as companies, institutions and publishers.

Linkedin Products Overview

According to the products listed on the Linkedin Company Pages link used by the company there are a total of 31 products and services on offer as of today. I have listed four major ones I use and I identify with. For brief description on the entire list of offerings you can visit the following link. The video posted below also demonstrates one of its recent offerings – Linkedin Signal.

The products listed below are used by me as a freemium user. There is no particular order or rank.

Linkedin Today – is service that features top headlines based on your customization. One can customize it according to their interests in industries such as IT, Retail, Entertainment, Banking and many more. The relevant news will be pulled from sources such as Wall Street Journal, CNN Money, Bloomberg, Harvard Business Review, Economist, TED and close to 50 other sources. Link.

Linkedin Groups – helps you connect to people who share the same interests, and belong the same industry. Linkedin Groups is a conversation starter where you can share posts, stories, opinions as well as collaborate with other group members. Linkedin Groups is a treasure trove of knowledge for both a novice and a seasoned practitioner as people ask, talk about their experiences and spread knowledge. Link.

Linkedin Jobs – According to the website Linkedin Jobs is currently used by over 70 percent of the Fortune 100 companies. Some candidates even claim to have got a call from companies because of their Linkedin profile. For details visit Linkedin success stories. While this product is targeted toward companies, individual users can also make use of Linkedin Jobs and apply directly, get in touch with recruiters and also forward it to their connections in case they do not see a fit. More on Linkedin Jobs and how a company can use it to recruit candidates visit link.

Linked Company Pages – offers companies a clean interface where they can show their products and services, connect with prospective candidates, advertise jobs and listen in to the buzz happening in the marketplace. It also allows Linkedin members to follow the company, apply for jobs and stay updated on company news. For more information on Linkedin Company Pages visit link

For more information on Linked Products and services visit link

Entire list of products and services at the time of publishing offered by Linkedin are listed below. Offerings featured in this post are in bold.

• Linkedin Marketing Solutions
• Linkedin Groups
• Linkedin Talent Connect
• Linkedin Today
• Work With Us Recruitment Ads
• Linkedin Platform
• Linkedin Recruiter Professional Services
• Linkedin InMaps
• Linkedin Resume Builder
• Linkedin Recommendation Ads
• Linkedin Career Pages
• Jobs for you Ads
• Linkedin Job Seeker Premium
• Linkedin Recruitment Insights
• Linkedin Jobs
• Linkedin Recruitment Ads
• Linkedin Talent Direct
• Linkedin Talent Finder
• Linkedin Premium Accounts
• Linkedin Recruiter Corporate
• Linkedin
• Linkedin Mobile
• Linkedin Ads
• Linkedin Partner Messages
• Linkedin Events Sponsorship
• Linkedin Answers Sponsorship
• Linkedin Polls Sponsorship
• Linkedin Custom Groups
• Linkedin Content Ads
• Linkedin Display Ads
• Linkedin Company Pages

Linkedin Series

This is the second in a series of short essays on Linkedin that will talk about how to make the best use of this service for your professional networking needs, finding jobs, expanding your network, integrating and using the proper settings for your social media channels, and optimizing and maintaining an online profile.

• Linkedin – An Overview
• Linkedin – Products Overview (currently reading)
• Linkedin Signal – Linkedin Signal – Find out who’s hiring and what’s happening in your network?
  
• Linkedin Groups – Unleash the hidden power of your Linkedin Groups (coming soon!)

Disclaimer

All content in text or image form on this blog is my own and does not represent the positions, strategies, or opinions of my current or future employer.

The author of this essay/post has not received any remuneration for endorsing or writing favorably about this product or service. Thank you.

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